This Week: Logos!
When I'm not illustrating, I like to use my artistic skills for local businesses. Most times, that comes in the form of social media marketing, but sometimes I get the chance to add a fun facet to an already existing brand, build a logo from the ground up, or even create the brand itself from scratch. This week, I have four finished examples I want to share, as well as the process behind each one.
The first is for E. Shaver, bookseller, a historic staple of downtown Savannah, GA. Last year, I started selling my "Reading is Sexy" totebags through them, and when I went down for a visit, I stopped in and, after talking with the owner about her products, created a sticker for their logo. It uses the same font from the exterior sign, and has a nice, classic feel, just like the bookshop.
The third logo is for a new furniture refurbishment business, and not only did I get to create the logo, I got to help create the name itself with the owners, a mother-daughter team, to reflect the old-made-new brand message, with a handcrafted and vintage feel as seen in the retro typewriter/printing press font.
The final logo I want to show you is one that took the most work, and the most collaboration, but came out quite stunning in the end. This is for The Shoppes at Fountain City Station, a brand new vendor market with a boutique feel, housed in the historic Station in downtown Fountain City. After a round of new design work featuring script fonts and flowers, the idea of incorporating the station's historic exterior signage into the logo itself was introduced, at which point I realized the font no longer existed, meaning I had to recreate the font. This unique challenge made this one of the more fun projects I undertook, simply for its new set of problems to overcome, and in the end, I got to still incorporate my fun script fonts and decorative features. If you stop by The Shoppes in the coming weeks to check out the logo, you can also check out my own vendor booth inside, filled with prints, blankets, carry-all pouches and more featuring my illustrations!
If you'd like to know more about these logos or the businesses mentioned, feel free to Contact Me!
Here's another in-progress look at the cover of ColorBlind, my most challenging, and most rewarding, project. You may have noticed - I'm a big believer in showing people the process. Animation comes alive when you see the rough pencil tests, paintings more visceral when you know their history - a final piece seems that much more impressive when you see the steps taken to reach that end product. To that end, instead of just saying you should read my book, I wanted to give you an actual taste of it so here, for the first time, is Chapter One in its entirety. I encourage you to read it and share it with others, and then, hopefully you'll be as excited for my book's release as I am. Enjoy!
I'm Elizabeth Kidder, freelance illustrator currently located in Knoxville, TN. Please enjoy the site and Contact Me with any job inquiries or questions.